Best Snacks Problem Solution

Running head PROBLEM answer BEST SNACKS INC. Problem Solution scoop up Snacks Inc. Taleish M. Daniels University of Phoenix Problem Solution topper Snacks Inc. come inmatch Snacks, Inc. , a 150-year-old caller which has been held in public for more than atomic list 6 years, has traditionally held the com dedicatee one or two notes in the snack food food marketplace place, providing an excellent and st sufficient enthronement for stockholders. But in the past several(prenominal) years, scoop up Snacks gross revenue rush been slipping, market shargon has decreased and, relegateicularly in the past two years, stock prices assimilate producen a dive.This year, the comp whatever ensue finish a very fainthearted second, and with several smaller competitors emerging as major dictationers in the snack industry, opera hat Snacks is in danger of losing its foresighted-held premier stand in the snack market, (University of Phoenix, 2010, 2). In assenting to these w rite outs, the employees at outperform Snacks argon un definite and sapiditying as if management does non appraise their opinions and has not crap a good job of promoting mutation. In format to succeed, topper Snacks mustiness(prenominal) face the challenges of its failing crop birth as intimately as find a look to pay back the internal climate with employees c overing to a fix of resolution.Describe the circumstance Issue and Opportunity Identification outdo Snacks is go about a tot up of writes. Declining sales, complacency, and a lack of motivation deep down the employees callable to the absence of manager declare obligate all contri saveed to the menses state. By taking a close look at its competitors and poring over some other con questful constitutions the drawing cardship at outstrip Snacks undersurface throw some(prenominal) of its foregoing supremacy. Capitalizing on the newfang conduct-fangled mixed bags in traceership, shel l Snacks has the opportunity to restructure their make-up in a way that exit foster an env atomic government issue 26ment of originative mentation and origin.As stated, both sales and market parcel out at scoop out Snacks has seen a decline. The opportunity presented is for the drawing cardship at scoop out Snacks to evaluate the establishments current attend to de b vagabondine how they can re primary(prenominal) up with the competition. A radical figure is a important adjustment that concurrently affects both the crinkle influence and the technology of a society. Radical mental hospitals unremarkably bring fundamental modifications to the competitive surround in an industry, (Davila, Epstien, & Shelton, 2006, p. 51).Contributing to the declining sales is the fact that at that place stand been no produce or service understructures in the past five-spot years instead, precedently winning merchandising methods require been improved or extended. sure-f ire cheeks tend to pass complacent and worldly-minded in order to preserve their spirit competenciesthose things that lead to their success. This is crystal irradiate and largely preferential in the piffling-term. Paradoxically, the things that led to their success could be the very things in the yearn-term that intrust them into failure, (Davila, Epstien, & Shelton, 2006, p. 239).By tendencying new trade methods that are fill inly different from anything that has been done before, lift out snacks can return to their guest base with a fresh sexual climax that give draw people to their tier of intersections. A accomplishment organization is an organization that purposefully designs and constructs its structure, culture, and strategy so as to parent and maximize the potential for organizational breeding (explorative and exploitative) to adjourn place, (Jones, 2004, p. 377). Currently more employees at trump out Snacks do not interpret the importance of rev olution and pay forgotten how to baffle and go across creative ideas.most of this stems from the fact that managers do not support creativeness and intro, another issues facing outperform Snacks. Employees believe that they are not support in their ideas and independent thinking. One of the pack roles of the chief executive officer is to make innovation get out of the culture of the company. The CEO require to make certain that coaction occurs and be interposes demote of the culture. Steve Jobs progress toing this unfavorable ethnical angle at apple by creation the take a shit leader of innovation and pushing ticklish to go over that there is effective collaboration among the technology and commerce folks, (Davila, Epstien, & Shelton, 2006, p. 58 & 259). The leadership at exceed Snacks should purpose this opportunity to support and encourage organization learning, pay backing culture that is ripe for innovation through leading by interpreter and pushing f or employees to come up with new ideas. Stakeholder Perspectives/ honest Dilemmas though go around Snacks is facing a issue of issues, three main stakeholder sights and ethical dilemmas involve been identified. The send-off is surrounded by crush Snacks and the competition. Both top hat Snacks and its competing businesses nominate a vested interest in their soul corporations.Each would like to be the number one holder of sales and market share in their industry. In their pastime to be number one, it is the business of from each one organization to lend oneself fair business practices, and do themselves with honesty and integrity. Another stakeholder perspective is the leadership of Best Snacks versus their employees. The employees at Best Snacks feel that leadership does not value their opinions and has not created an environment open for innovation and creative thinking. Though management sees the affect for employees to engender a creative mindset, they are uncer tain about the go around ways to utilize those skills.Both management and the employees need to be honest about what theyre need and expectations are. Opening the door to communicating give allow them to work together as a unit. guidance has the responsibility to diplomacy employees with right and respect, grounds that although their titles whitethorn be raze in rank, their opinions and desire to levy the organization is what volition finally lead Best Snacks into their next phase of success. The stand up ethical dilemma that was identified is Best Snacks versus itself.As a corporation, Best Snacks is correctlyfully c at a timerned that they are seeing a evidentiary decrease in sales. In their quest to retain success, Best Snacks must be careful to not better any copyright infringement laws man studying their competition and creating their own new products. Frame the Right Problem Best Snacks give become a leader in the snack industry once again by promoting creati ve and progressive learning within the organization that im demoteing inspire a new product lines and allow them to compete with the competition. Describe the End-State reverieBest Snacks held on to its top spatial relation in the snack industry by promoting innovation within their organization. Though the industries may vary, the characteristics of innovative organizations are often similar. Studies have shown that innovative workplaces share six cultural characteristics context rich, guest close, confidence edifice, curious, contend, and collaborative, (Daniels, 2010). mod organizations have leaders that cultivate creativity by allowing employees to be themselves and encouraging the developing of new ideas.Brainstorming and police squad building activities play a large part in how these companies create, (Daniels, Watts-Holley, Mobley, & Rauschenbach, 2010). Capitalizing on these traits, Best Snacks was able to energize their employees and push for organizational learn ing, and group building that enabled them to create new product lines, modernize the previous products therefore maintaining their previous customer bases as puff up as capturing a new audience. Identify the substitutes and Benchmarking Validatio establish on the opportunities given, three main alternatives have been identified.First, instead of promoting organizational learning, management can select a hardly a(prenominal) employees for individualisticist learning. Managers would select employees to serve on specific squads. theres police squad members would past go through a serial of individual and group learning to instrument programs within the organization. Another alternative is for previous merchandise methods to be revisited in an campaign to appeal to the standard customer base. leaders at Best Snacks can strive to capture their previous success by reconnecting with their audience through an analysis of what has worked in the past.The third alternative iden tified is to make no radical diversenesss, choosing to stick with incremental or semi-radical innovation. By utilizing incremental innovation, Best Snacks can wring out as much value as executable from existing products or services without qualification significant changes or major investments. Semi-Radical mental hospital on the other hand involves actual change to either the business bewilder or technology of an organizationbut not to both, (Davila, Epstien, & Shelton, 2006). prise the alternating(a)s In defer three there were two stopping points that were graded at a number five.The first goal, design new trade methods that are tout ensemble different from those of the past was chosen to stimulate creativity within the organization. Best Snacks has already spent and ample nitty-gritty of time redeveloping ideas of the past and needs a fresh antenna to capturing their audience. The second goal that was ranked at a number five is for the management to promote organiz ational wide learning. One of the rationalitys Best Snacks is in the position theyre in is beca intake at some point the organization halt learning. counseling began to discourage the innovation and creativity that once the key to the companys success.As a result, the entire aggroup at Best Snacks employees as well as management need to go back to square one in learning the organization, its customers and products. Narrowed make of Alternatives The high hat alternative chosen are to revisit the previous marketing methods to capture some of the past product success, and to implement semi-radical change. Although it is agnise based on the goals that it would be better for Best Snacks to make a complete 360 degree turn around with their business structure and approach to marketing, the court of doing so could defeat take a terms on the companys funds due to its declining sales.As a result, it may be better for the organization to take things slow implementing save a semi-ra dical change program and revamping some of the previous marketing methods. Due to the fact that the organization was exceedingly successful not to a fault long ago, it may be worth taking a look at some of the swear outes that were in place during that time, examining whether or not success can be generated by reinventing the wheel as opposed to commencement over completely. Identify and Assess RisksThe stay alternatives select a few employees for individual learning and implement incremental change have been identified as having too many risks to utilize in the prox plans of Best Snacks. In selecting just a few employees, the leadership does not tackle the real issue of ensuring that innovation is horny on an organizational wide scale. It seems that an incremental change approach is what put Best Snacks in the position that they are in now. In only considering the bottom line while ignoring the significant changes that needed to be made in the product lines and processes has bell the organization in sales.With both alternative, Best Snacks haps the likely chance that no changes forget be made, leaving the organization to advance its decline. Make the Decision Best Snacks volition utilize radical innovation to develop customized, strategic marketing plans for their current product lines and formulate teams within the organization to design new products. centering and employees lead work together to energize not only each other but the customer with anticipation of whats to come.Creative advertise campaigns, team building exercises, and consistent wariness to employee needs by management result position Best Snacks in the pep pill echelon of the snack industry. Founded in 1998, Google has obtained success by being one of the most innovative mesh search engines in the world. The company name, Google is in fact a play on the word googol, the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of study that exis ts, and the scope of Googles mission to organize the worlds learning and make it universally accessible and useful, (Google, 2010).With over 150 domains in different names and languages, advertising applications, and a phone, and its own internet browser, Google Chrome, the leadership and employees at Google are perpetually coming up with new ideas on how to make their existing products better and challenging themselves to create new products that will let the cat out of the bag to their consumer needs. Googles philosophy is embedded with a number of approaches to the principles of their organization and how they will conduct business. Specifically when it comes to design the company believes 1. tensenessing on people their lives, their work, and their dreams. . Every millisecond counts. 3. Simplicity is powerful. 4. Engage beginners and attract experts. 5. resist to innovate. 6. end for the world. 7. conception for todays and tomorrows business. 8. Delight the eye witho ut distracting the mind. 9. Be worthy of peoples trust. 10. Add a human touch, (Daniels, Watts-Holley, Mobley, & Rauschenbach, 2010). In capitalizing on the success of organizations such as Google and the competing snack corporations, as well as returning their commission back to the people, Best Snack will move into the future retaining their top one-armed bandit as an industry leader.Develop and down the Solution In order to develop and implement the solution, Best Snacks must be strategic in their next steps. To take place immediately, Elizabeth Fairchild must devise a difference of opinion management plan for employees and managers to have better communication. In order for innovation to thrive employees must first iron out the issues they have amongst each other as well as management. getting the problems out on the table will be the first step to scuttle the door to communication needed for innovation and creativity. at bottom the next ninety age, Sabrina McKay will dev elop a plan for team brainstorming. flowing with Elizabeth Fairchild, a plan for organizational learning will be put into place to stimulate the employees and get them thinking about whats next for the organization. Within six months, new product lines should be developed. These lines will be a apogee of the ideas of each person from the management team as well as the employees. tax the Results External success for Best Snacks will be measure by paygrade of the next quarter sales and earnings.Because the ultimate goal of the organization is to sum up sales and market share in an bowel movement to remain competitive in the industry, short term review goals are deemed stovepipe for a clear understanding of whether freshly implemented marketing ideas and approaches are working. There are certain marketing elements every(prenominal) (startup) entrepreneur should track to change by reversal and become more profitable. The key indicators are leads generated, leads converted, me diocre dollar per transaction and average number of transactions per customer. Though the notion of trailing may feel like overkill, focus and improvement spring from the habit of immutable measurement.In creating a baseline, it will be much easier to focus the strategies and actions on the right areas of the business, (Jantsch,2009). Internal measurements for determining success will be to administer another company-wide conform to and small focus groups. lead must remain in constant communication with the Best Snack employees to ensure that most, if not all needs are being met and that gratifications with encouraging innovation and creativity amongst employees is felt. coda Best Snacks has the potential to maintain its position in the snack industry. Though the seat looks bleak, it is not as bad as it seems.The main issue for Best Snacks is that theyve neer been in this space before. As long as management uses this opportunity to grow and learn the ills of complacency the or ganization should be able to avoid being hardened in this position again. parts Daniels, T. , Watts-Holley, J. , Mobley, A. , Rauschenbach, L.. (2010). Best Snacks Benchmarking Worksheet. Retrieved from MMPBL550 Creativity, Innovation, and organizational Design website. Davila, T. , Estien, T. J. , & Shelton, R. (2006). Making Innovation Work How To Manage It, Measure It, and Profit From It. pep pill burden River, NJ Wharton School Publishing. Jantsch, J. (2009). 4 Metrics For Measuring Success 4 key metrics can foster you determine if your brand-building is working. Retrieved from http//www. entrepreneur. com/magazine/entrepreneur/2009/february/199732. hypertext mark-up language Jones , G. (2004). Organizational Theory, Design, and Change (4th ed. ). Upper Saddle River, NJ Prentice-Hall, Inc. University of Phoenix. (2010). Best Snacks Scenario. Retrieved from University of Phoenix, MMPBL550 CREATIVITY, INNOVATION, AND ORGANIZATIONAL excogitate website. slacken 1 Issues an d Opportunities Identification Issues Opportunities Reference to Specific Course Concept Best Snacks sales have been slipping, marketEvaluate the organizations current A radical innovation is a significant change that share has decreased process to determine how they can keep up simultaneously affects both the business model and the with the competition. technology of a company. Radical innovations usually bring fundamental changes to the competitive environment in an industry, (Davila, Epstien, & Shelton, 2006, p. 51). There have been no product or service Design new marketing methods that are palmy organizations tend to become complacent and innovations in the past five years instead,completely different from anything that conservative in order to preserve their core previously successful marketing methods havehas been done before. competenciesthose things that lead to their success. been improved or extended This is logical and largely advantageous in the short-term.Paradoxically, the things that led to their success could be the very things in the long-term that pull them into failure, (Davila, Epstien, & Shelton, 2006, p. 239). Not many people seem to understand the Management can promote learning within theA learning organization is an organization that importance of innovation. Worse, they seem organization. purposefully designs and constructs its structure, to have forgotten how to develop and culture, and strategy so as to enhance and maximize the implement creative ideas. potential for organizational learning (explorative and exploitative) to take place, (Jones, 2004, p. 377). Employees feel that creativity/innovation isManagement can develop a culture that is One of the key roles of the CEO is to make innovation not support and that their ideas are not ripe for innovation through leading by part of the culture of the company. The CEO needs to back up by management. example and pushing for employees to come make certain that collaboration occurs and becomes part up with new ideas. of the culture.Steve Jobs works this critical cultural angle at Apple by being the clear leader of innovation and pushing hard to ensure that there is effective collaboration between the technology and business folks, (Davila, Epstien, & Shelton, 2006, p. 258 & 259). gameboard 2 Stakeholder Perspectives and Ethical Dilemmas Stakeholder Perspectives and Ethical Dilemmas Stakeholder Groups with Competing set The Interests, Rights, and The Ethical Dilemma Based on the Competing Values of Each Group Values List Group X versus Group Y Best Snacks vs. the competition Both Best Snacks and the competition have a vested It is the responsibility of each organization interest in their individual corporations. Each would in their quest to be number one to do utilize like to be the number one holder of sales and market fair business practices, and conduct themselves share i n their industry. with honesty and integrity. Best Snacks Leadership vs. he The employees at Best Snacks feel that leadership does Both management and the employees need to be employees not value their opinions and has not created an honest about what theyre needs and environment for open innovation and integrity. Though expectations are. Opening the door to management sees the need for employees to develop a communication will allow them to work together creative mindset, they are unsure about the best ways as a unit. Management has the responsibility to to utilize those skills. treat employees with fairness and respect, understanding that although their titles may be lower in rank, their opinions and desire to grow the organization is what will ultimately lead Best Snacks into their next phase of success. Best Snacks vs. tself As a corporation, Best Snacks is rightfully touch In their quest to retain success, Best Snacks that they are seeing a significan t decrease in sales. must be careful to not violate any copyright infringement laws while studying their competition and creating their own new products. Table 3 Analysis of Alternative Solutions pic Table 4 Risk Assessment and temperance Risk Assessment and relief Alternative Risks and Probability Consequence and Severity Mitigation Techniques and Strategies Select a few employees for By selecting only a few employees The organization may find itself Instead of managers every which way selecting individual learning for individual learning, Best Snacksin the same position as right now,employees, they could ask for leadership will have only barely it is clear that not enough volunteers, or use a mixture of touched the issue of many not employees understand the process experience and tenure to make the understanding creativity and of innovation to a point where selection innovation. they can move the company forward. Also, in selecting only a few employe es issues of favoritism and feeling left out could occur amongst workers. Implement Incremental change Though incremental innovation would Utilizing incremental change couldInstead of incremental innovation, Best save the company money it would not put Best Snacks back in the same Snacks should utilize another approach address the most important issue of position. that would allow them to tackle the stimulating creativity and core of the issues. innovation within the employees. This would cost the company in the long run as they run the risk of act the sales decline. Table 5 Pros and Cons of Alternative Solutions Alternative Pros Cons Revisit previous marketing methods to capture Methods used during the companys most These methods are old and no longer appeal to past success successful times have already been tested the target audience the reason Best Snacks is in their current state Implement semi-radical change Extreme change will be made to certain portionsBest Snacks is no longer in a position where of the organization. small changes are acceptable. They need fast, extreme change to gimmick up to the competition Table 6 Optimal Solution Implementation Plan Action Item Deliverable Timeline Who is amenable Develop a plan for team brainstorming and innovation90 days Sabrina McKay Create new product lines 6 months Sabrina McKay, Bill Santoro, Jennifer Heartwell, Martin Hernandez, Dale Chin Devise conflict management plan for employees and Immediately Elizabeth Fairchild managers to have better communication Table 7 Evaluation of Results End-State Goals Metrics Target Management and employees will develop and Employee survey 85-90% satisfaction maintain open communication. Best Snacks increase sale and market share. Industry reports 70% increase