Ford Motor Company An American Automotive Company

Ford motor Company is an American Automotive company that manufactures and sells top of the line auto motives worldwide. Ford is known for the Ford F-series pickup trucks, which is â€Å"America’s top-selling vehicle (pg.721). Their product and services are trucks, cars, SUV’s, commercial vehicles and Lincoln braded luxury vehicles. The company’s headquarter is located in, Dearborn, Michigan and was founded by Henry Ford in 1903. Ford is the second in producing automobiles in United States and the fifths largest producer in the world. The goal for Ford customers is in building a strong relationship with potential customers though out experience. Ford put themselves in a pickle, and they their sales and profits and overall production and†¦show more content†¦So he underwent a plan and where Ford would be successful and profitable. Ford motor company distributes and manufactures into different segments around the world like, North America, Latin America, Europe, Asia Pacific and Africa. The main issue in this case was expanding overseas and reshape the financial problems. I think to me the most interesting thing about this case study was how Ford introduced and outsider with no automotive industry experience. To me this is outstanding and a risky move, but I’ve heard the â€Å"higher the risk the higher the outcome†. But I think his experience in management is what transferred and made him succeed. Now, explaining the external analysis, internal analysis, and SWOT analysis of Ford will support my recommendations for the company. External Analysis Threats of new Entrants When you are talking about the auto industry, this force is weak. Since the automotive industry is very mature and in order to compete in these industry is really difficult, meaning economies of scale are really high. When you put in to consideration that cars are expensive to make, this means barrier of entry are high because of all the companies inside the industry. Being it really hard to build new loyal customer and product differentiation, it would at it max difficult to enter this industry endless you had high startup capital and be experts in RD. You also have to put into consideration various government